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Align Once, Measure Twice: Success Metrics for Marketing and Sales Teams

Member Blog - Lisa Vitale

September 23, 2022

Sometimes I say to myself, “Our work is never done, and that is half the fun!” Those of us in marketing or sales roles must go beyond our immediate responsibilities to qualify more than just sales ready leads. No matter how many previous successes we produce, we must also evaluate our own individual performances. Naturally, the objectives of those in marketing roles differ somewhat from those of their sales counterparts, but the activities of the two groups are intricately co-dependent. Given this, it’s surprising that their end goals are so frequently misaligned.