Objective Management Group (OMG) is shaking up the sales world with its game-changing assessments that dive deep into what makes a top salesperson tick. As a new Strategic Alliance Partner (SAP) with EO Boston, OMG is bringing its innovative approach to our community. Benjamin Tagoe, CEO of OMG, gave us an exclusive perspective on the company’s journey, the highs and lows of the business, and what’s next for this dynamic company.
What’s Objective Management Group About?
OMG is a leading provider of sales-specific assessments globally. The firm is renowned for being able to effectively analyze an individual’s 21 sales competencies, giving companies a clear picture of who’s got what it takes to give them the results they need.
"Each year, we assess over 75,000 salespeople worldwide," Tagoe explains. "Our Sales Insights report helps companies evaluate current salespeople, assess potential sales candidates, and analyze the overall sales structure within their organizations." This unique approach positions the firm as a critical resource for businesses looking to enhance their sales performance.
Joining EO Boston: A New Adventure
OMG became a Strategic Alliance Partner with EO Boston in August 2024 and is enthusiastic about this new collaboration. "We’re excited to learn from and share our knowledge with like-minded entrepreneurs who want to build healthy, high-performing businesses," Tagoe said. For the company, being part of EO Boston is more than just networking; it's about fostering a culture of growth and continuous improvement.
The Highs and Lows of the Journey
Like any business, the brand has experienced its share of ups and downs. When asked about achievements, Tagoe noted that one of OMG’s biggest successes was “growing our network to 150 certified resellers.” Expanding its reach has allowed OMG to bring its innovative assessment tools to more businesses worldwide.
However, they face challenges, particularly in “helping clients build good habits for hiring top-performing salespeople." This underscores the company’s unwavering commitment to supporting clients in overcoming numerous obstacles.
Connecting With the Business Community
Objective Management Group prioritizes staying connected with the business community. Hence, its employees and executives “network with other businesses through in-person events and virtual webinars." These opportunities allow OMG to actively engage with “like-minded entrepreneurs who want to build healthy, high-performing businesses.”
Also, by hosting and participating in these online sessions, OMG can reach a wider audience and share its insights on sales assessments and talent optimization. This helps the company promote its proprietary tools and methodologies while fostering a community of learning and knowledge-sharing.
What’s Next for OMG?
The future looks bright for OMG. They’re focused on bringing even more advanced data analytics to their assessments. “We’re excited to make our candidate assessments even more predictive of sales success.” With their eyes on innovation, OMG is set to keep pushing the boundaries in sales assessments.
Join EO Boston Today
Ready to be part of a vibrant community of entrepreneurs? Join EO Boston today and connect with leaders like OMG who are passionate about building strong, successful businesses. Let’s learn, grow, and succeed together!
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