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Understanding and Using the Net Promoter Score (NPS) by Dave Will

By Dave Will

The Net Promoter Score is one of the most common metrics used in organizations with reported numbers showing that the majority of Fortune 1000 companies use it to measure their customers satisfaction and loyalty.


Whether you’re the CEO of a Fortune 1000, an Entrepreneur with dozens of customers or an Association with thousands of members, the NPS, although not perfect, is a good metric to measure your relationship with your customers periodically.


Here’s all you need to know to understand how it’s measured, and I’m going to keep it super simple.